Moon Shots

A global community of management renegades

David Hawthorne
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Personal interests in moon shots / management 2.0 / inventing the future of management
moon shots / management 2.0 / sustainable trade / global development.

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A Whole In the Ocean, The de-massification of production and the rise of the consumer (who needs traders?)

The New York times a story (20 Apr 2013) with this headline: "Toyota Expansion Reflects a Push for  U. S. Lexus Sales"

This may sound to some of you like a good thing, and to others like a paranoid pipe dream --but let me assure you-- this is NOT more good news about the re-birth and return of high paying manufacturing jobs to…


Posted on April 24, 2013 at 2:40

A Hole In The Ocean: Cultural barriers to sustainable growth

[Background: this essay is fall-out from a discussion group, "Architecture for Humanity." It grew from a topic that asked, "What about pouring our soul and heart as architects & humanitarians into projects right in our own backyard." It caught my eye for two reasons. First, I started this blog shortly after the Haiti earthquake largely because I saw the initial emergency response as massive and futile; leaving the island and its people in a mess no better than it was…


Posted on February 23, 2013 at 22:29

A Hole In The Ocean: The Oxymoronic Search for An Energy Solution

It is oxymoronic to  combine the words "energy" and "profitable."  It's no less asinine than claiming to save money by "buying" things you neither want nor need simply because they are 'on sale'.

The thinking gets worse when people link descriptors like "carbon based fuels" and "profitability." Such a phrase is a complete contradiction in terms. Such fuzzy thinking leads us to make bad choices like committing ourselves to fossil fuels leading us to even more moronic…


Posted on February 10, 2013 at 20:30

A Hole In the Ocean: The Earth and other Sinking Ships, What to do first?


Imagine you are on a large, modern, ocean liner. Curious about such a huge vessel, you decide to go on a unsupervised tour. Wandering the labyrinth of decks, holds, hallways, and stairway, you are surprised to step in a puddle of water. You think, “What the hell is?” You look about. There’s no one in sight, no crew, no passengers. Maybe you’re lost. You spot a sign on a bulkhead, it says, Galley #1.

“Ah, the galley,” you think,  “No wonder. Some waiter probably spilled…


Posted on November 23, 2012 at 20:00 — 1 Comment

A Hole In The Ocean: How Mitt Romney's Shining Reservoir On The Hill Trickles Down

Obama, in 1998, says he favors “some redistribution” (presumably of ‘wealth’).

Really? The clear implication is that government has a proper role in reallocating resources to meet emerging needs and changing conditions.  Romney’s view (circa May 2012) is “wealth” –like water- seeks its own ‘natural’ level, and the natural level is for holders of wealth to get more (i.e. ‘wealth’ should be pumped uphill, where it naturally resides in large reservoirs where the right people can use it…


Posted on September 20, 2012 at 2:46

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At 15:28 on July 13, 2013, mr mordzifa frank said…
Good Day,

How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on this email( ) for the full details,
Have a nice day

Thanks God bless.
Mr Mordzifa.
At 0:20 on January 23, 2011, Debra Kaufman said…

I think you notice my sense of humor because we have a very similar one. :-))

Glad that you think mobile is part of all this. We should talk - mobile is an amazing tool for democracy and collaboration - lots of possibilities there. Check out

talk soon?

At 0:14 on January 23, 2011, Debra Kaufman said…
Thanks so much, David! To me, your humanity has always been on full display! This seems like a very cool site. Thank you for inviting me to join. I look forward to reading your posts. The solution for Haiti? I'm all ears! Hope all is well with you.
At 22:30 on October 4, 2010, Michael Cheveldave said…
Thanks David! Was great meeting up in NYC and having you join us for the Cognitive Edge SenseMaker® training day. I like the idea of creating a group but wonder if we should also include sense-making, complexity, and narrative. One suggestion is maybe to coordinate a webinar with Dave (with you facilitating) for the community. Could be a nice way to trigger a discussion group.
At 7:14 on March 24, 2010, Jon Ingham said…
David, your Mac seems to be including some of the Word formatting when you copy into Ning. I get the same thing on my PC when I do this in Blogtalk radio. The way I've got round that, which isn't very elegant, is to use an HTML editor (I use Live Writer) to write my post in HTML, then copy it into the HTML tab of the BTR post. The Ning blog post has an HTML tab as well, so could you do this?
At 20:53 on October 1, 2009, Steve Curry said…
Nothing wrong with that logic, however that sense of perspective is lacking in most corporate Governance structures - and i think the credit crash will enhance not ameliorate the situation - get it while you can is now more vital amongst top execs and shareholders as the long-term is clearly very hard to predict. Also markets are clearly not 'wise' and 'market-makers' will react to renegade or brave decision-making that goes outside the relatively short-term gain that they understand.
People like Anita Roddick defy this but she did so with private co. not a plc. Large corps will 'supernova', then collapse and then suck up external resources into a black hole - doesn't that sound like the recent bank rescues?
At 17:06 on October 1, 2009, Moon Shots said…
David, can we talk - I'm not quite clear what you mean, and therefore what I can best do to resolve this.
I'm on +44 1344 420 512, or skype: strategic-hcm.
At 14:07 on October 1, 2009, Jon Ingham said…
Ah, thanks David, I hadn't thought about that.

I knew people were getting irritated by the spammers and I didn't want to loose existing members.

But I certainly don't want to put you off posting here.

What I think I can do is make the whole of Moon Shots open to the public for viewing. This isn't done at the moment in order to reinforce the sense of community. But as I said, I think it's important that I help you maximise the audience for your posts.

Non-members viewing your posts would then just need to join if they wanted to comment on them. Would that work OK???
At 15:08 on March 26, 2009, Suzanne Roff said…
thanks David -- your move to Moon Shots inspired me to take a look and I like what I'm seeing. By the way, we must talk sailing one of these days.

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